Shah Rukh Khan REACTS To Aryan Khan’s brand D’YAVOL X’s Sky-High Prices; Says ‘Kuch Karta Hoon…’

Despite many trolling the collection for the sky-high prices of jackets and T-shirts, Aryan Khan’s luxury streetwear brand, D’YAVOL X, sold out within a day of its launch. In addition to marking his directorial debut, the first ad for the brand also featured his father, Shah Rukh Khan. The collection’s jackets – priced at a whopping ₹2 lakh and hoodies at ₹45,000 – invited trolling on social media for the exorbitant prices and not catering to “aam aadmi”.

Shah Rukh Khan interacted with fans on Twitter with an #AskSRK session, following the announcement of the new release date for his upcoming film, Jawan. The movie, directed by Atlee, is now set to release on September 7. During the session, a fan raised concerns about the high prices of Aryan Khan’s clothing brand and asked if they could create more affordable options, saying, “Ye dyavol x ke jacket thoda sa 1000- 2000 wale bhi bana do…. Wo wale khareedne me to ghar chala jayega (Please sell the Dyavol x jacket at Rs 1000-2000. The current ones will leave me homeless).”