Article 370 Box Office Collection Day 6: Yami Gautam Tightens Grip On Wednesday
It was yet another day of over 3 crore for Article 370 as 3.15 crore more came in. The film had a negligible drop from Monday (3.60 crore) to Tuesday (3.55 crore), and now, with this Wednesday’s hold, it has demonstrated a further grip at the box office.
The footfalls are consistent on a daily basis, especially at major urban multiplexes, and that further reflects how the film is doing quite well amongst the target audiences. The Yami Gautam starrer has now reached 35.75 crore and will just be a little short of the 40 crore mark by the time the first week comes to a close.
This could well have been the lifetime number for Article 370, and still, it would have been good, given the kind of genre that it belongs to, the stage and setup that it has, and the intricacies of the geopolitical arena that it explores. However, the collections would be much ahead of that, and a lifetime of around 75 crore is on the cards.
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Yami Gautam has now indeed made a niche for herself, and after OMG 2, this is yet another good success in the making for her. On OTT, she is anyways a top name with a number of successes there when it comes to original digital films. Now, with Article 370 doing so well in theatres and with a good run on the cards on OTT as well, one waits to see the kind of choices that she makes from this point on.
Note: Box office numbers are based on estimates and various sources. Numbers have not been independently verified by Koimoi.
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