From music to fashion to pop culture: Prime Video’s original series Call Me Bae is the must-watch series of the season
Since its premiere on September 6th on Prime Video, Call Me Bae has captivated audiences across age groups and become a part of the cultural zeitgeist. The series has reached audiences wide and deep, having been viewed in over 165 countries worldwide and in over 85% pin codes across India. As a testament to all the positive reactions, Call Me Bae has ranked #1 in the India top 10 list in India since its launch and featured among the top 10 trending titles on Prime Video in 50+ countries including the U.S., the UK, Canada, Australia, the UAE, Saudi Arabia, Malaysia, New Zealand, South Africa and many more on its launch weekend. Following the overwhelming reaction from customers along with asks for a new season, Prime Video today announced that Season Two of Call Me Bae is officially under development.
Call Me Bae has drawn in audiences from across the globe, standing out for its light-hearted and spirited tonality with its self-aware take on privilege and spin on iconic pop-culture moments. Not just the light moments, the series’ emotional core too has struck a chord, as the central themes of #Behencode, self-identity and belief continue to resonate deeply with fans, adding a heart-warming layer to the show’s playful narrative. The series’ vibrant soundtrack continues to gain traction with four of the ten tracks on the album – “Vekh Sohneeya”, “Churaaiyaan”, “Khwaish Poori” and “Yara Tere Bin” trending on Instagram. With “Vekh Sohneyaa” gaining over 10 MM+ views on YouTube and featuring at #8 on Shazam’s Discovery India chart and #1 on the Top 50 chart in Mumbai and Delhi. The show’s fashion-forward styling has inspired content creators and brands to recreate Bae’s iconic looks as she gets set to “Seize the Day”. Overall, the series and cast led by actor Ananya Panday along with Vir Das, Gurfateh Pirzada,Varun Sood, Vihaan Samat, Muskkaan Jaferi, Niharika Lyra Dutt, Lisa Mishra, and Mini Mathur are being applauded for their exemplary performances.
The series launched on the service following a vibrant and bold promotional campaign that perfectly encapsulated its spirit. The campaign launched with lead actor Ananya Panday, as ‘Bae’, making a grand entrance at Mumbai airport, with her ‘larger than life’ baggage. Ahead of the trailer release, Prime Video teased fans with a quirky video featuring Karan Johar, humorously ‘launching’ Ananya in her long-form streaming debut. In the lead-up to the premiere, the service transformed Mumbai’s busy Western Express Highway (WEH) metro station into a Bae-themed interactive wonderland for an entire week. With digital, influencer-led, and on-ground activations, and brand partnerships with ONLY, Tresemme, and Amazon Fashion, the campaign bought Bae’s world to life. Call Me Bae became one of the most talked-about titles of the year, making ‘bae’ the character a true cultural phenomenon.
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